Yuppies came in at the same time as Ronald Reagan into the White House and, indeed, exemplified much of what Reagan stood for. They were seen as greedy, over-achieving, materialistic, narcissistic, and societally and environmentally insensitive careerists.
“Love is all you need” turned into “Money is good!”
They were portrayed in film; one in particular that sought to delineate the attitudes of this character type was “Wall Street,” in which Charlie Sheen plays the role of the Yuppie, mentored by the Fifties Generation character, Gekko, played by Michael Douglas. Together they give a portrayal of complete self-centeredness and insensitivity to the ways their Machiavellian strategies harm others or the environment. They are driven solely by a value that “Money Is Good!” — a slogan completely the opposite of the previous generation — the Sixties Generation — whose attitudes were expressed in lyrics like “I don’t care too much for money; money can’t buy me love” and “Love is all you need”; who bought and lived by books with titles such as How to Live on Nothing, The Greening of America, and Back to Eden; and whose most famous slogan was “Tune in, Turn on, Drop out”….
In any case, another term used for the Yuppie Generation was The “Me” Generation. Thus it was that from the late Sixties, early Seventies (the height of Vietnam-Era Youth’s influence on society and culture) to the late Seventies and most of the Eighties — within a period of a mere decade — the prevailing, media-amplified cultural values of our society swung, pendulum-like, a hundred-and-eighty degrees from where they had been.
Matrix Manifest and The Big Lie
This change had a great deal to do with the efforts of the World-War-Two Generation — in total horror at the way their sons and daughters seemed to be reversing the values they had lived, and fought, for — to “take back” society. The WWII Generation did this by putting pressure, as well-to-do alumni, on universities and colleges across America to turn their curricula away from liberal arts and toward job-oriented curricula, and by using their positions of power in the media to influence the flow and content of the information to be fed to the mainstream public. For example, in the early Seventies, the WWII Generation’s money and power directed the press to declare that a “conservative backlash” was occurring in America, when in fact the opposite was occurring.
But eventually their “Big Lie” tactics won out so that people began to believe and then to create what they had been repeatedly told … the opposite view having, as part of the strategy, been censored in the media.
Thus, the Yuppies were the creation of the WWII Generation in their attempt to reverse the course of society that their own daughters and sons, as “Sixties Youth,” had put it on.
Scapegoating an Entire Generation
Coinciding with and supporting the strategy just described, and because the World-War-Two Generation during the Eighties were still in their triumphant phase — a psychohistorical term meaning they were at the stage of their life in late adulthood in which they had pretty much gained control of the reins of society — they furthered their cause by managing to plant a fantasy in the collective consciousness of American culture concerning the origins of Yuppies which persists to this day.
In obvious denial (again, their predominant defensive posture) of the fact that they had helped to “create” the Yuppies and so of the similarities between their own values and those of the Yuppies, as exemplified by the similarities between the (World-War-Two-era) Reagan-Bush political agenda and that of the Yuppies — who indeed helped elect Reagan and Bush — yet aware of the criticism that their very own values, taken to the Yuppie extremes, was generating in the independent press as well as the negative publicity there about the cocaine use of the Yuppies, the World-War-Two Generation saw an opportunity not only to defeat but also to “get back” at their opponents, the Sixties Generation, by ridiculing them.
In the predominant World-War-Two Generation fashion of scapegoating (the accompaniment of denial), which they had been directing from the outset at the Sixties Generation (who had of course incurred the wrath of the WWII Generation by opposing and confronting them on the Vietnam War in sometimes harsh and hostile ways), the Yuppies, with their cocaine use, were portrayed in the WWII-Generation-paid-for media as former Sixties hippies who had simply grown older but — consistent with their alleged “narcissism” — were still selfish, only now, materially so, thus the appellation, The “Me” Generation.
So the Vietnam-era or Sixties Generation began being denigrated in the press with the accusation, “The ‘Me’ Generation,” and Sixties values were also denigrated — the scapegoating of the Sixties Generation continuing — despite the fact that it was a different age group in society, the younger Yuppies, who were actually the ones triggering the attack.
The hypocrisy of the charge becomes even more blatant when considering that the values of the Sixties Generation included such selfless acts as risking, sometimes incurring, violence and personal harm, jail time, and a lower standard of living for the sake of their idealistic beliefs in peace, environmental restoration and preservation, and selfless communitarian living, among others — none of which have any overlap with Yuppie careerism, consumerism, materialism, and individualistic greedy selfishness.
Despite the success in our society’s collective consciousness of the fantasy of Yuppies being former hippies — once it had been planted in the popular culture by the WWII Generation sitting comfortably in front of American society’s steering wheel — the truth is that these Yuppies were predominantly the generation that shadowed the Sixties generation, arising as youth in the aftermath of the Sixties cultural revolution.
— excerpted from “Culture War, Class War: Occupy Generations and the Rise and Fall of ‘Obvious Truths'”
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